Sharing the inspiration behind the new styles and new collections. As part of elurooms commitment to sustainability the remnant fabric from the dress collection is used to create scarves, purses & lavender bags. Perfect for...

So here we are as we draw or is it more like scream to the end of another year. Let's pat ourselves on the back.  We have made it - nearly.  Who could make this shit...

On a recent trip to New York I packed  For unpredictable weather Styles which could be layered Pieces I could wear from sunrise to sundown Nothing needed to be ironed Comfort being key All of...

Dress to impress - yourself.  If it is worth getting out of bed for its worth making the best of yourself.  How to get your wardrobe working from desk to dinner 7 days a week.

When a dream becomes a reality - the story behind the new eluroom dress collection.  Made from vintage silk sari’s for effortless chic.  Gone are the days of having nothing to wear.

They say a picture speaks a thousand words.  For me colour is a whole language of its own.  Dressing is one of the most fun ways to explore colour expression and new colour combinations.  Here...

How we shop has change - gone of the days of being first in best dressed.  Or has it?  

The only dress you will need this party season and how to style it

The real glow up is internal - how to distract yourself from yourself and radiate joy.