It's a wrap - the inspiration behind the eluroom wrap dress style Houli

It's a wrap - the inspiration behind the eluroom wrap dress style Houli

I love a wrap dress.  A versatile style which flatters all shapes and sizes and can see you through from desk to dinner 52 weeks of the year.  Diane Von Furstenberg built a whole business on it.  What I have found not only in the wearing a a wrap dress but in the creating of them in the 30 years I have worked in the fashion world is finding one the fits and stays.  There a so many variables, bust size, shoulder and waist proportion.  Many a time I have resorted to wearing a tank or cami underneath to avoid unwanted exposure.  Sometimes there are so many fastenings, hooks and eye or press stud to keep it together the whole purpose being the effortlessness of the dress is lost.

This pattern took me a while to figure out and I had some help from and amazing pattern cutter to perfect the proportion.  

It has a twist and wrap feature which makes for a brillant adaptable styleing to suit, let me put it out there, pretty much any body shape.  

Watch this to see how it's done.

You can tie it under the bust or wrap it through to the top of the hip the choice is yours and its pretty much impossible to have those inadvertent moments of exposure.

Not only is it a new shape but I am working with new fabrics.  All of them are dead stock which means if I didn't use them they would end up as landfill.

A red silk georgette, this one comes with a slip as it is shear.  This was an unused Burberry fabric - can you imagine.  Red is a key colour this season, I think it's a classic colour and one I go to for POWER.


nettie wearing houli the wrap dress in red


A printed silk which comes from one of the leading Italian print houses.  

Rebecca wearing houli the wrap dress in jewel print

Of course a metallic is an essential and I maintain everyone needs one metallic piece in their wardrobe.  Why not start with this.  

Rebecca wearing houli the wrap dress in metallic silver


Make the occasion with what you wear.


Top 7 Questions and Answers About the Wrap Dress 

  1. Why do you love the wrap dress so much?

I loves the wrap dress for its versatility, ability to flatter various body shapes, and its practicality for different occasions throughout the year.

  1. What's the biggest challenge you've faced with wrap dresses?

I finds it difficult to find wrap dresses that fit perfectly and stay secure throughout the day, mentioning issues with unwanted exposure and excessive fastenings.

  1. What makes your wrap dress design unique?

The design features a special twist and wrap detail that allows for greater adjustability and a secure fit for various body types.

  1. How can you style the wrap dress differently?

The dress can be tied under the bust or wrapped higher to the hip, offering styling options based on personal preference.

  1. What kind of fabrics are you using for these dresses?

I  use deadstock fabrics, which are unused materials diverted from landfills, for a sustainable approach.

  1. Can you tell me more about the red silk georgette dress?

This red dress comes with a slip due to the sheer nature of the silk georgette fabric. The red color is a personal favorite of the author and is considered a powerful and classic choice.

  1. Where can I see how this wrap dress is made?


I't not so much about how it's made but where it's made - in London, supporting local commerce.  Eluroom dresses are made in the same factories who make for Mollie Goddard and Erdem.


Rebecca Rodden wearing Elama shirt dress in sunset camp
Rebecca Rodden founder of the Fashion Lifestyle Brand ‘Eluroom’
She brings wealth and knowledge in the Fashion Industry, Spanning 20 years working her way up to Buying Director at a British Luxury Retail Company.
Her knowledge and skills of how and what you wear can set your mood or mindset for the day has become her specialty.
Rebecca, designs her own sustainable fashion dresses and incorporates mindfulness and wellbeing in her brand ethics to connect to her customers on a deeper level.
She promotes ‘Living with Joy’


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