The word joy is something we tend to hear a great deal and spend out time seeking.  Celebrate all that is you, be in the moment and joy will find you.  Celebrate those victories, ourselves,...

I love drama in my clothes not my life.  Sharing in the creation of IMU.  A shift dress with a difference. 

Put some spring in your style with these steps for effortless style and mindset to help you power through a day

So here we are as we draw or is it more like scream to the end of another year. Let's pat ourselves on the back.  We have made it - nearly.  Who could make this shit...

Dress to impress - yourself.  If it is worth getting out of bed for its worth making the best of yourself.  How to get your wardrobe working from desk to dinner 7 days a week.

When a dream becomes a reality - the story behind the new eluroom dress collection.  Made from vintage silk sari’s for effortless chic.  Gone are the days of having nothing to wear.

They say a picture speaks a thousand words.  For me colour is a whole language of its own.  Dressing is one of the most fun ways to explore colour expression and new colour combinations.  Here...

How we shop has change - gone of the days of being first in best dressed.  Or has it?  

Most people deem themselves as not being creative.  The simple fact of getting dressed everyday disproves this. Creativity is one of life’s purest pleasures.  For me creativity is total escapism, from myself, and all that is...