About Eluroom

photo Rebecca Rodden

A message from Rebecca Rodden the founder 
I grew up in Australia and have spent all of my adult life in London, enjoying a career in fashion, starting out as a receptionist at Ted Baker & progressing through the ranks to Buying Director, which I loved loved loved, I love creating things, I love seeing the pleasure people get in dressing.  Working with partners around the world  such as Harrods, Selfridges, Bloomingdales and Nordstrom. I have an extensive knowledge about creating collections and how to guide people in adapting their style and move it forward. 
Gaining insight into how you dress & what you wear can set your mood or mindset for the day.
My other favourite thing (aside from my husband and children)  is yoga and meditation.  After a life time of practice I became a teacher.  I get such a buzz sharing in an uplifting experience.

Time poor? Decision fatigued? Lost your get up and go?
I know how it feels, constantly juggling family, work and whatever else life throws at you.  There seems little time for you. It's why I have created eluroom

I am committed to supporting women to radiate JOY through effortless style and mindset to live a full spirited life with confidence


Drawing on my experience I have created a collection of dresses,  key wardrobe pieces that you return to time and time again as you look and feel amazing in them.  Chic yet comfortable, versatile enough to travel easily with you for those 'life on the go' moments.  
How you dress your mood and mindset are interwoven.  I share curated style and mindset tips, ways to achieve looking and feeling fantastic while juggling a busy lifestyle. With yoga & mindfulness course to support your goals.
"I love drama in my clothes not my life"

If you want to know more check out my blog